The `weibo_hotels` data set compares the use of Weibo (the Chinese equivalent of Facebook) in hospitality e-marketing between small and medium establishments and larger hotel businesses in China.
The 50 latest posts from the Weibo page of each hotel (\(n = 10\)) were content-analysed and coded into a four-part composition: \([facilities, food, events, promotions]\). Hotels were also classified by size as large (`L`) or small (`S`).
weibo_hotelsAn object of class data.frame with 10 rows and 5 columns.